The Best E-Commerce Platform For A Small Fashion Business 2018

The Best E-Commerce Platform For A Small Fashion Business 2018

When it comes to building an online store for your fashion apparel, jewelry, and accessory line you have a lot of things to consider before choosing.

Do you want a basic site live fast?

Or do you want to have a site that has longevity and will continue to grow with your business?

Understanding what you want to accomplish is crucial, and will save you a TON of time on making a transition later.

Though that is not the end of the world, you should do your best now to plan ahead.

Here's The Deal...

All the e-commerce platforms featured in this article don't require any knowledge of coding. It takes a basic understanding of how to copy and paste HTML for some parts of the integrations, however, it isn't rocket science.

The easiest way to direct you on the correct path is this...

If you want a site that you can grow with, I suggest choosing Shopify or Squarespace.

If you want a site that you can get up right away and will feel very limited with, choose Wix or BigCartel.

Want to know why I made those suggestions to you, read the break down on these channels below...

Shopify:

Shopify is my all time favorite for working with fashion companies. And is currently one of the leaders in the e-commerce space. They have a plugin for just about every feature you can think of with just one click. Customer service is great and helping with issues and responds quickly. 

  • Pricing starts at $29/month with the essential features.
  • Ability to add plugins to change the page designs however you'd like.
  • They allow you to have a heavily loaded blog.
  • How to use the platform
  • View an example site. (look familiar?)
  • View the fashion clothing templates

Squarespace:

Seems like 40% of the people I run into use Squarespace, and that's a lot! Must be the quality video advertisements they are consistently putting out with celebrities. It's a great tool to be able to get a site up quickly and replace all the written word on screen with your own. Customer service is helpful, and the resources they provide are great for going over common issues.

  • Pricing starts at $18/month with the essential features.
  • Very basic page building capabilities, meant for small businesses.
  • Able to adjust the templates slightly to meet your needs.
  • The blog feature is limited but is available.
  • How to use the platform.
  • View an example site.
  • View the fashion clothing templates

Wix:

Felt slightly glitchy when using it with a previous client, and have a difficult time aligning the rows and page designs as I wanted. The more I changed the design, the worse it looked on mobile, I would fix on mobile, and then a desktop would look bad. I found it to be a good tool to get a site up, but a little buggy.

  • Pricing starts at $11/month with the essential features.
  • Very basic page building capabilities, meant for small businesses.
  • Able to adjust the templates slightly to meet your needs.
  • The blog feature is limited but is available.
  • How to use the platform.
  • View an example site.
  • View the fashion clothing templates

    Big Cartel:

    Awesome tool for an artist looking to sell there work. You will be given all the tools you need to sell your clothing and accessories online. However, you will not be able to do full page designs and will be limited to plain text. You will also not be able to launch a blog.

    • Pricing starts at $10/month to be able to sell 25 products on your site.
    • Very basic page building capabilities, entry-level to selling online.
    • Not able to adjust the layout much, what you see in your template is what you get.
    • There is no blog feature, it is one continuous page.
    • How to use the platform.
    • View an example site.
    • Fashion clothing templates are only viewable once you make an account.

    Wild how similar all these platforms are right?

    The main difference between them all is the ability to tweak the templates and integrate with other platforms easily like Mailchimp, Facebook, Instagram, etc.

    If you haven't already be sure to click on the bullet point links, they will give you more in depth information on the pricing, how to use the platform, and examples of templates.

    You will notice that pricing is cheaper on their site to get started. That pricing is for people looking to build a portfolio site. You will not be able to build an e-commerce site to sell your prdoducts on with those less than the price featured here on the blog.

    Conclusion

    So what is the best e-commerce platform for your fashion business? From years of experience working with different fashion brands, my opinion is Shopify. Make your decision on what you plan on doing with your business in the next six months. If you plan on aggressively growing the business choose a platform that will allow you to scale like Shopify or Squarespace. Or if you want to save some money, and don't plan on working on the site much choose a basic platform such as Wix or BigCartel.

    About the Author:  Blake Hickey - For over 12 years my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn. Or join my Facebook Community of both established and aspiring apparel, jewelry, and accessory businesses owners and employees that support and refer one another.


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