List Of Different Fashion Apparel Niches
Your line is coming together, but its hard to pinpoint exactly what niche you land in. You have some low-end pieces, and you have some high-end pieces. You like keeping your own style, but you also like jumping on what's trending because it helps sales...
The best way to retain customers is to be consistent, and narrowing down your niche is the first step.
Set your scope on the audience you want to go after, and build around that niche. Walk through the tips in this blog and take note of which options relate the most to your brand.
As you ask yourself the questions below and choose the answer you feel is correct. Understand who you are creating for. Is it a young man getting into prep dress wear, or is it for all genders and covers people over thirty?
This is your brand, you need to choose or let the customers choose for you.
Let's get started...
How Do Customers View Your Brand?
- Low End
- Middle End
- High End
What Is The Production Method?
- Custom Apparel
- Printing on Blanks
- Dropshipping someone else product
What Gender(s) Is Your Line For?
- Men's
- Ladies
- All Genders
What Age Of People Wear Your Clothes?
Understanding which age group you are designing for is essential to knowing how mature your cuts should be.- 13-17
- 18-24
- 25-34
- 35-44
- 54-54
- 55-64
- 65+
Where Are Your Customers Location?
Understanding where your customers are is crucial to helping you design a better product. Why would you waste a ton of resources on making jackets and winter gear? If your Florida winter season doesn't even call for that.- Seasonal: Chicago
- Warm: Florida
What Is The Emotion of The Brand?
- Quiet - dark, minimalists tone
- Medium - casual neutral colors, positive energy
- Loud - Bright, speaks out
What Types Of Apparel Will I Offer?
- Casual
- Modern Street
- Corporate
- Prep
- European
- Art Hipster
- Flirt
- Jock
- Rockstar
- Adventurer
- All American
- Trendy
- Casual
- Exotic
- Vibrant
- Sexy
- Preppy
- Elegant
- Bohemian
- Cowgirl
- Punk
- Goth
- Rocker
- Artsy
- Business
- Tomboy
- Sporty
- Wedding
- School
What Type Of Product Will I Be Known For?
- Headwear
- Jewelry
- Shirts
- Coats
- Belts
- Ties
- Pants
- Underwear
- Shoes
- Socks
- Accessories
Do you feel a bit lighter now that you have a clear focus of your brand? This isn't the end all be all way to spot your niche in this flooded fashion industry. Narrow down on what your good at and get to work. Your marketing will be a big difference if you succeed or not.
Let's put together what we have gathered so far. Walking through this from top to bottom you may have chosen something such like
- Elegant High-End Men's Custom Apparel For 25-35-Year-Olds Who Like Neutral Seasonal Looks.
- Modern High-End Men's Ties For 54-64 Year Olds In Florida.
When you have written out the overkill version of what your brand is like mentioned in the bullet points above. You can then narrow it down to something like. Elegant Men's Apparel or Modern High-End Ties.
These examples are to better help you narrow down what your brand is about. Once you have this accomplished, you have a strong base. Then take that base and polish it till the verbiage compliments your company smoothly.
Conclusion
Niche down. It will save you a ton of time casting your net out in a ton of different directions. Do one thing and do it well. After you master one thing, grow from there. Keep pushing yourself to clarify who you are so you can easily market yourself and talk about your brand to others. Once have a clear understanding of your brand and you launch, you will need to begin marketing to your potential customers. Get out there and crush it!
About the Author: Blake Hickey - For over 12 years my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn.