Facebook Audience Targeting Guide & Ad Checklist

Facebook Audience Targeting Guide Hickey Media Booklet

With a growing number of apparel, jewelry, and accessory businesses diving into Facebook ads, I wanted to give out my Facebook Audience Targeting Guide to help your business increase sales.

Even if you’ve been running Facebook advertisements for years, you may have missed out on a few of these quick wins. This is one of the best ways to get new customers for your business, simply create these audiences we are about to share with you inside your Facebook Business Manager Account.

To expand on the audiences shared in this article, plug them into your Facebook Audience Insights tool to get more detail on the demographic and page interests.

Let’s get started...

What is a Facebook Custom Audience?

A Facebook Audience is a group of people you placed in an imaginary bucket. It would be people from your list or a group of people interested in a similar company on Facebook. These are people you have decided to organize together so you can place advertisements in front of them and turn them into customers.

These audiences are both free and paid. Meaning some may be complete strangers, and others may be from your email list which you had to run lead ads to build.

The importance of separating these audiences with your ads is crucial. Why would you want to show an ad of camo men's tank tops to preppy young girls? Another great example is Why would you want to show a discount offer to someone who just purchased? This is why these audiences are so important.

1. Uploading Your Email List For Facebook Audience Targeting 

The best audience to start with is your email list. Simply upload your list inside Facebook Business Manager to be able to target them with ads. These people opted into seeing your ads of course.

When uploading your email list consider splitting into a few different segments:

  • People purchased
  • People who haven't purchased
  • People who have purchased multiple times

The next 7 audiences are just are as important.

Click the link below and tell me where to send them...


I added a free added bonus with your guide. It is a simple pre-flight checklist before you launch any Facebook campaign. Enjoy!

Facebook Custom Audience Targeting Guide Contact Hickey Media

About the Author:  Blake Hickey - For over a decade my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn. Or join my Facebook Community of both established and aspiring apparel, jewelry, and accessory businesses owners and employees that support and refer one another.

1 comment

  • Quality stuff here, my team and I enjoyed the download. How much would it cost to hire you for a month of running our facebook account?

    Steven Bunnel

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