Increase Sales With These Marketing Channel Levers In 2018

If you aren't testing all the platforms for your business, you don't know what you're missing out on.

Yes, I see good trends and bad trends on marketing channels all the time.

But in different niches, different channels always get different responses. Finding the channel that gets you the largest return on investment for the lowest price is what I seek to do time after time for my clients.

Also, certain channels are used mainly for brand awareness while others are conversion machines!

You have a few different ways to learn, either read the blog, watch the youtube video, or listen to the podcast. Choose one of those three below.

Let's get started...

I understand you may not know how to use all these platforms. So do your best to decide on which ones you are going to start with. And the budget you want to allocate to each channel.

Even if you do not plan on advertising on all the channels mentioned in this article. Make you go to the site and claim your name before someone else does.

If you are just starting out with social media, I suggest starting with only 2-3 channels.

If you have been in the game a while and feel like your ready to raise your traffic intake. Go for 5-10 channels.

Let's get started...

Social Media & PPC:

1. Facebook
2. Instagram
3. LinkedIn
4. Pinterest
5. Twitter
6. YouTube
7. Vimeo
8. Google Plus
9. Google Maps
10. Google Adwords
11. Affiliate Marketing

Content Discovery Networks:

1. Taboola
2. OutBrain
3. RevContent
4. Content.Ad
5. Mgid

Review Sites:

1. Yelp
2. Google Business
3. Yahoo Local
4. GlassDoor

Digital:

1. Email
2. SMS
3. Google Adwords
4. Bing
5. Your Blog - Seo
6. Guest Blogging
7. Website - Seo

Q&A Forums:

1. Quora
2. Yahoo Answers
3. Reddit

Coupon Sites:

1. Groupon
2. RetailMeNot
3. SlickDeals
4. Living Social

Passive Royalty Free Stock Sites:

1. Flickr
2. Unsplash
3. Pixabay
4. Shutterstock
5. iStockPhoto
6. Big Stock Photo

Print:

1. Inside Outgoing Shipments & Mail
2. Event Sponsorship
3. Store Signage
4. Business Cards For Staff

Cold Contact:

1. In Person
2. Email
3. Phone
4. Text

Conclusion

With all the different channels available it can be difficult to choose which ones to use. If you can't decide, I would suggest starting with Facebook, Instagram, and YouTube. Once you feel comfortable, grow from there. Make sure you are tracking all your traffic with UTM codes or any other tracking methods. You need to be able to clearly decipher what is working and what isn't.

About the Author:  Blake Hickey - For over 12 years my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn. Or join my Facebook Community of both established and aspiring apparel, jewelry, and accessory businesses owners and employees that support and refer one another.