Powerful Instagram Marketing Tips For More Sales
With the right Instagram Marketing approach, you will have no problem selling the items you want fast and easy. Get those eyeballs off Instagram and onto your product page.
When people see that other people are engaging with your brand they begin to trust you. And when the content is high resolution with a strong message they tend to buy from you.
Let's get started...
How To Get More Sales On Instagram Plain And Simple
- Use Facebook Business Manager to put targeted ads in front of a specific audience.
- Present a strong piece of content with a clear message.
- Lead them to your direct link to the item in your bio with a strong call to action. Use a direct link or tool such as Linktree for numerous links.
- Make sure your landing page is ready to sell the item. The images and branding should feel similar to the advertisement they originally saw.
Simple as that. But let me explain in detail how you can make this happen...
Figure Out What Type Of Content Your Audience Wants To See
There’s no denying that you need to know your audience before you start Instagram marketing. The idea with Instagram Marketing is that you have to know what people want and adjust everything to offer them a good experience in the end.
Figure out their shared interests and create a buyer persona. Then you have to adjust and apply your marketing approach to this buyer persona.
You can find out what customers want by looking at your analytics. Look to see what pages your customers are spending the most time and going to the most often.
My all-time favorite way to test audiences is to separate them to get a clear idea of what is converting the best. Use this simple audience targeting tool we made for you, the title may be for Facebook, but the same rules apply to Instagram.
Make Purchases Easy For The Viewer
When someone sees a product or service they like on Instagram, and they are ready to buy. Are you ready?
If you are featuring your products in the photos make sure you tag them so the customer can click and go to your product page.
Or if you are playing a video and want to link to a collection. In the description of your post lead the customer to click the link in your bio. You can use an app like LinkTree to include numerous links in your title for free.
Encourage Followers To Create Their Own Branded Content
User-generated content will help you get new content that you can post on Instagram. On top of that, you will get to promote community members, and this increases loyalty. It also shows that you care about your brand and what people think about it, which is extremely important.
Providing a behind the scenes approach will also be handy here, so try to take that into account as well.
Share Discounts To Encourage Virality
There’s no denying that people love free stuff. And with help from giveaways, discounts or contests you can amass a lot of new followers.
Giving out free stuff is one of the best Instagram Marketing ideas, and it can pay off immensely in the long term. It not only builds awareness, but it increases sales as new people begin to trust their friends that this product will work for them.
Use Apps To Generate Traffic
You can take a look at the app store on your phone and see a ton of facebook apps to get in touch with influencers, buy followers, run your social media account,e tc. But what is your goal?
Typically I lead customers to not buy followers and focus on engagement with their potential customers. You can either higher someone to have access to your instagram and engage with people that comment on your post, as well as comment on other people that may buy from you.
Or you can set up an app to do this on auto pilot. There is an application called Follow Adder that is great for this. You set it up to follow and engage with people of your choice as long as you want.
Create A Facebook Business Account & Pixel For Your Instagram Page
Having access to all the marketing tools Facebook has to offer is essential to increases sales. Organic posts are great, but not as many people see them as paid targeted posts in front of potential customers.
Create a Facebook page, and then set up a Facebook Business Manager Account, then integrate your Facebook Pixel to be able to market better than ever before with Instagram.
Hire Influencers To Help Establish Brand & Bring In New Customers
It may not seem like much, but one of the best ways to establish yourself in an industry to higher influencers to use your product or write a review about their experience with you.
Their following will enjoy this and begin to check out your product, as well as new customers who see giants in the scene use it.
Of course, hiring the right influencer may take a bit of research, but in the end, results can be amazing.
To increase your sales using Instagram really isn't that difficult. You have two options. The slow growth method of posting organically and hoping people see your hashtags. Or the fast growth method of paying to get in front of the right person who will potentially buy your product. It just takes a little time to set up the platforms and campaigns, and you will have a new customer acquisition funnel running in no time.
About the Author: Blake Hickey - For over 12 years my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn.