Hickey Media Portfolio
Promote and sell a new skateboarding shoe that came out as a collaboration between Vans and BC Surf & Sport.
To be able to target both the surf and skate market we wanted the shoe to be played up near the ocean. Being BC Surf & Sport's main headquarters of all 18 stores in Located in Fort Lauderdale, FL. We wanted to capture all the photo content from the shop to the streets around the city with professional skateboarder Tom Hodgeson.