Hickey Media Portfolio

VANS





THE ASK

Promote and sell a new skateboarding shoe that came out as a collaboration between Vans and BC Surf & Sport.


THE STRATEGY

To be able to target both the surf and skate market we wanted the shoe to be played up near the ocean. Being BC Surf & Sport's main headquarters of all 18 stores in Located in Fort Lauderdale, FL. We wanted to capture all the photo content from the shop to the streets around the city with professional skateboarder Tom Hodgeson. 


THE EXECUTION

Created both digital site banners, email blasts, google display ads and YouTube videos to promote the shoe. As well as in store signage near the shoe wall and around the store to increase people interest in the shoe.

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