Fractional CMO and marketing team

Marketing advice for tech companies and law firms, and the team to run it.

Senior advice first for technology companies and law firms. When you want it done for you, we run the Google and Meta ads, your website pages and the follow‑up.

Blake Hickey, founder of Hickey Media

Who you work with

One senior lead on every account.

  • 2006The year Blake started in marketing
  • 500+Freelance projects alongside every role
  • $5M+In ad spend managed across past roles
  • Law firms
  • Managed IT and cybersecurity
  • Software and technology
  • Professional services

Hosted The Florida Bar Business Law Section CLE series on lawyer advertising compliance, and helping produce new episodes. Figures from Blake's own records; past results aren't a promise.

What we do

Four jobs, run as one system.

The ad, your website, the call and the report work together, so you can see what brought each inquiry in.

Google and Meta ads

Search ads built around what your buyers type, and Meta ads that reach the people who fit.

Website and creative

Landing pages plus single image ads, graphics, illustrations, infographics and video.

Lead follow-up

Forms routed to your CRM and a fast first reply your team approves.

A monthly report

Leads, cost per lead, booked calls and what we change next.

How we work

One plan, from the first search to the booked call.

Our founder leads every account, so you always know who to call.

  1. SearchA buyer looks for what you sell
  2. AdAn ad written for them
  3. Your websiteAnswers their first questions
  4. Follow-upA fast first reply
  5. Booked callTracked back to the source
Blake standing at his desk in front of two monitors showing campaign reports

People set the plan. AI speeds up the drafts. A person checks every piece.

  • Drafts early, and nothing goes live until you approve it.
  • You add us as a user on your accounts. No shared passwords.

Our framework

Every plan starts with the Double Jaw Method™.

Named after Blake's own double jaw surgery, where both jaws had to move together.

Top jaw

The thinking. The right buyer, what they search and what they need to hear first.

Bottom jaw

The action. The ads, your website and the follow-up, measured as we go.

Who it's for

For companies that earn trust before the call.

Blake writing notes in an open planning notebook

Technology companies

We turn what your engineers know into ads and pages a buyer can follow.

Marketing for tech ›
An interview set with softbox lights, a camera on a tripod and a guest seated in front of warehouse shelving

Dental and specialty practices

Dental and oral surgery practices work with our sister brand, Double Jaw Marketing.

Visit Double Jaw ›

See also: Google Ads, lead follow‑up, design, pricing, about us and the Double Jaw Method.

Hickey Media is not a law firm. Your firm makes the final call on every ad.

Free

See your company the way a buyer does.

We search for what you sell, fill out your form and call your main line, then send the three changes we'd make first.

No login or ad account access needed.

Buyer Test: Your company

  1. Searching for what you sell
  2. Filling out your form
  3. Notes from your main line
  4. Three changes, in order

Illustrative layout with example timestamps. Not a client result.

Behind the scenes

Real work from real shoots.

Every photo here is from a Hickey Media shoot. Clients and talent are not named.

  • Blake filming with a shoulder rig on a rooftop terrace in Miami while two people talk
    Rooftop video shoot, Miami
  • An interview set with softbox lights, a camera on a tripod and a guest seated in front of warehouse shelving
    Interview shoot on a warehouse set
  • Blake framing a product shot with a camera on a tripod inside a light tent
    Product photo shoot in a light tent

How to start

Advice first. Then we run it.

Your price comes in writing after a free 15-minute call, and ad spend is never part of the fee.

Strategy Hour

One paid call on one problem, with a short priority list after.

90-day marketing plan

Your buyer, channels, starting budget and a week-by-week plan.

Monthly

We run it with you, month to month, with a monthly report.

FAQ

Straight answers.

What does Hickey Media do?

Hickey Media advises technology companies and law firms on their marketing, from Jupiter, Florida. We start with advice, and when you want it done for you, we run your ads, website pages, creative and lead follow-up.

Do you need our passwords?

No. You add us as a user on your ad accounts, CRM and website, so you keep ownership and can remove access any time. Instagram can be the exception; there, we use the safest access it allows.

What do you commit to?

We commit to the work, the timeline and a clear monthly report on what brought each inquiry in. Results depend on your market, budget and sales process.

Let's look at your marketing together.

A free 15-minute call by phone or Zoom. You'll leave with the next two or three moves, and a written proposal if we're a fit.

Illustrative layouts are labeled and are not client results. More ideas on the blog. Ad spend is paid directly to Google or Meta. Past results don't promise future ones.