Marketing advice first, built on the Double Jaw Method
Marketing advice for tech companies and law firms, and the team to run it.
Most companies don't need more marketing. They need someone senior to find what's leaking, write the plan and own the number. We start with advice, and when you want it done for you, we run the Google and Meta ads, the pages and the follow-up too.
Led by founder Blake Hickey, in marketing since 2006. Read the reviews
The ad, the website, the call and the report, set up as one system so you can see what brought each inquiry in.
Who we work with
- Law firms
- Managed IT and cybersecurity
- Software and technology
- Professional services
From our founder's career since 20062
- Walmart
- Billabong
- Vans x BC Surf and Sport
- Premium Digital
Blake Hickey, founder. He leads every account, from the plan to the monthly report.
Read the full story ›- In marketing since 2006, with 500+ freelance projects alongside every role
- $5M+ in ad spend directed across past roles
- 1,000+ leads at an $8.50 average cost per lead, Premium Digital, 2019 to 2023
- Hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance
- Member, National Association of Advertising Compliance
- Contributed to Walmart's Effie Award-winning "Receipt Challenge," 2013
Credentials and past results, not promises.3
What we do
Four jobs, run as one system.
Google and Meta ads
Search ads built around what your buyers type. Facebook and Instagram ads that reach the people who fit.
Learn more about Google and Meta ads ›
Website landing pages and ad creative
Landing pages and the full creative mix, from single image ads to edited video.
Learn more about website landing pages and ad creative ›
Lead follow-up
Forms routed to your CRM and a fast first reply your team approves.
Learn more about lead follow-up ›
A monthly report
Leads, cost per lead, booked calls and what we change next.
See the monthly plan and what the report covers ›How we work
One plan, one person, from the first ad to the monthly report.
You get one plan that covers every step, run by the same person who builds it and reports on it. You always know who to call, and every piece works toward the same goal.
Companies often bring Blake in to help choose and guide their marketing partners, so he knows what a smooth project feels like from your side of the table. In the first 15 minutes, he can usually tell you whether he can help.
People set the plan, AI tools speed up the drafts, and a person checks every piece before you see it. For bigger projects, Blake brings in trusted partners: web developers, designers, videographers, editors and copywriters.
Our framework
Every plan starts with the Double Jaw Method™.
The top jaw is the thinking: the right buyer, what they search and what they need to hear first. The bottom jaw is the action: the ads, the website and the follow-up, measured as we go. You need both.
Blake named the method after his own double jaw surgery, where both jaws had to move together for anything to work. How the method works · About the book
Who it's for
For companies that earn trust before the call.
Technology companies
IT, cybersecurity, software and integration companies. We turn what your engineers know into ads and pages a buyer can follow.
Learn more about marketing for technology companies ›Law firms
Ads, practice-area pages and attorney video, planned around The Florida Bar advertising rules. Hickey Media is not a law firm, and your firm makes the final call on every ad.
Learn more about marketing for law firms ›Dental, orthodontic and oral surgery practices work with our sister brand, Double Jaw Marketing.
Free
See your company the way a buyer does.
We search for what you sell, fill out your form and call your main line. You get a short screen-recorded video, notes from the call and the three changes we'd make first.
No login or ad account access needed.
Illustrative layout. Not a client result.1
Behind the scenes
Real work from real shoots.
Every photo in this row is from a Hickey Media shoot. No stock, no AI images.
Swipe or scroll to see more
From real Hickey Media shoots. Clients and talent are not named.4
Reel
Thirty seconds of our work.
How to start
Advice first. Then we run it.
Pick the first step that fits. Your price comes in writing after a free 15-minute call, and ad spend is never part of the fee.5
Strategy Hour
One paid call on one problem, with a short priority list after.
- Format: Phone or Zoom
- Leave with: What to fix first
- Counts toward bigger work within 30 days
90-Day Marketing Roadmap
A written plan for your next 90 days, built with you in about 3 weeks.
- Your buyer and what they need to hear
- Your channels and a starting budget
- A week-by-week action plan
Monthly
We run it with you: keep a pulse, hit it hard, or go seasonal.
- Ads: Google and Meta, managed
- Pages, creative and lead follow-up
- A monthly report, 3-month minimum
Suspended account help Flat fee
For an ad account or Google Business Profile, quoted on the call. Google and Meta make the final call.
Reviews
What clients and colleagues say.
…Perhaps the most important aspect was that there is a real effort to transfer knowledge and the "why" behind what is being done. Information is treated as stuff you should know, not as trade secrets. Blake is a true pleasure to work with.
Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later.
Blake has been great with google ads accounts. He has great in -depth knowledge only few would have.
Unpaid recommendations from Facebook and LinkedIn, quoted as written. Each is one person's experience, not a promise of your results. Read more from people Blake has worked with ›
FAQ
Straight answers.
What does Hickey Media do?
Hickey Media advises technology companies and law firms on their marketing, from Jupiter, Florida. We start with a Strategy Hour or a 90-Day Marketing Roadmap, and when you want it done for you, we run Google and Meta ads, landing pages, ad creative and lead follow-up, with one accountable lead on every account.
Do you need our passwords?
No. You add us as a user on your ad accounts, CRM and website, so you keep ownership and can remove access any time. Instagram can be the exception; there, we use the safest access it allows.
Can you guarantee more leads?
We commit to the work, the timeline and a clear monthly report on what brought each inquiry in. Results depend on your market, budget and sales process.
Let's look at your marketing together.
A free 15-minute call by phone or Zoom. You'll leave with the next two or three moves, and a written proposal if we're a fit.