Marketing for technology companies, law firms and growing businesses
Find out where your buyers get stuck. Then fix it.
Buyers slip away in places you can't see from the inside: the search where you didn't show up, the form that sat in an inbox, the call that went to voicemail. We secret-shop your company like a real buyer, show you exactly where it broke, fix it, and run the Google and Meta ads that bring in more of those buyers.
Free. No obligation. You get a short written report and a 15-minute call to go over it.
Blake Hickey, founderIn marketing since 2006. Also marketing director at Microtech IT & Cybersecurity Services.
The cards show the kind of thing a Buyer Test report notes. They're an example, not a real company's result.
Companies Blake has worked with or for
The problem
Three places a buyer can quietly give up on you.
Each one looks fine from your desk. A buyer sees something different. The Buyer Test checks all three on one day and writes down what happened.
They look for what you sell. Do they find you, or a competitor?
We search the way a buyer would, by the problem, not your company name. We note who shows up, what your listing says and whether your ad or page answers the question they typed.
They fill out your form. How long until a person replies?
We send a real inquiry through your website and start the clock. We record when the first reply came, who it came from and whether it moved the conversation forward.
They call your main line. Does anyone answer?
We call during business hours like a buyer with a question. We note how many rings, who picked up or whether it went to voicemail, and what happened next.
Then you get a short written report with what we saw and the three things we'd fix first. What's in the report ›
What we do
Then we fix each step, in the order a buyer meets it.
A buyer finds you, checks you out, reaches out and decides. We handle each step and report on what changed.
Do they find you?
Google, Facebook and Instagram ads built around what your buyers search for and the problems they already have.
Is everything set up right?
Ad accounts, tracking and your social channels set up properly: profiles, banners, bios and messaging that match across every platform.
Do they get what you sell?
Product pages, explainer video and ad creative that make a technical product easy to follow.
Does anyone answer?
Forms routed to your CRM, a fast first reply and follow-up, so a new inquiry doesn't sit in an inbox.
Is it working?
A monthly report with leads, cost per lead, booked calls and what changes next month. No vanity charts.
Free: the Buyer Test
The Buyer Test. Free, and the easiest place to start.
You tell us your company and website. We go through your customer experience like a real buyer: search, form and phone. Then you get a short written report with our notes and the three things we'd fix first, and we go over it on a 15-minute call.
- How you show up when a buyer searches for what you sell
- How long it took to get a reply, and what the reply said
- Whether the call was answered, and how it went
- What your homepage tells a buyer in the first few seconds
- The three things we'd change first
Why is it free? Because it's the fastest way to show you how we think, and the report is useful whether or not you hire us. Some people fix the three things themselves. Some ask us to. Either is fine. No obligation, no sales pitch on the call, and your team won't know exactly when the test is coming. It shows one test on one day, not your whole operation.
Ways to work with us
Start free. Then pay only for what you need.
Posted starting prices, no retainer required, and your exact price in writing before any work starts.
The Buyer Test
- We secret-shop your search, form and phone
- A short written report with our notes
- The three things we'd fix first, on a 15-minute call
10 hours of consulting
- Phone or Zoom sessions, with a written recap
- Templates and resources to keep
- For owners and teams who do the work
Account and channel setup, starting price
- Google and Meta ad accounts and tracking
- Social profiles, banners and bios
- Branding and messaging that match everywhere
Monthly marketing, starting price
- Google and Meta ads, managed for you
- Lead follow-up and page fixes
- Monthly report, month to month
Need just one thing? A single graphic, a set of banners, a short video edit or one consulting call starts at $350.
See all prices ›Your exact price is in writing before any work starts. Ad spend is paid directly to Google or Meta and isn't included.
We work inside the industry
We market an IT and cybersecurity company every week.
Blake is also marketing director at Microtech IT & Cybersecurity Services. The job is taking the technical side and making it simple enough for buyers to understand and act on: ads, landing pages, videos and client materials, built alongside a technical team. The same approach goes into your work.
Video, in house
We write, shoot and edit the video ourselves.
Product explainers, founder videos, ads and social clips, shot on Sony cinema cameras, so the message matches your ads and pages.
- Walmart "Receipt Challenge," 2013Blake contributed to this Effie Award-winning campaign as digital imaging technician and secondary camera operator.
- VIMBY, 2012 to 2014Digital imaging technician, camera operator and editor on national Walmart and Pandora commercials.
- BC Surf and Sport, 2009 to 2015Social media and content manager. 100+ videos with 1,000,000+ views.
In their words
From people who've worked with Blake.
“Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later.”
“Blake has been great with google ads accounts. He has great in -depth knowledge only few would have.”
“He is the quintessential professional, who knows his role and executes it very well.”
Unpaid recommendations from Blake Hickey's public LinkedIn profile, quoted as written. Each is one person's experience. Read all recommendations ›
Free resources
Useful before you ever hire anyone.
Tools and guides we built for the questions we get asked most. No login, no ad account access.
Website checkup
A live Google PageSpeed test of your homepage on a phone, plus a scan for the tracking tags your ads depend on. Results in about 30 seconds, with a PDF.
Run the checkup › GuideBefore You Hire an Agency
Ten questions to ask any marketing agency before you sign, and what a good answer sounds like. One page. Read it before your next sales call.
Get the guide › GuidesAd account shut down?
A free guide for Google Ads and one for Facebook and Instagram: what the notice usually means, what to fix first and how to appeal without making it worse.
Read the guides ›Law firm? There's also the Florida lawyer ad pre-flight checklist. Want short, practical notes in your inbox? Weekly marketing tips.
Is this for you?
A good fit, and an honest no.
- You sell something a buyer has to understand or trust before they call: IT, cybersecurity, software, legal services, a specialized local service.
- You want to know where buyers are getting stuck before you spend more on ads.
- You want one team that handles the ads, the pages, the video and the follow-up, and reports on all of it.
- You'd rather see posted prices and a written proposal than sit through a pitch.
- You want a guarantee of leads, rankings or a date by which results will show up. Nobody honest can give one, and we won't.
- You need someone to answer your phones. We set up the routing and the follow-up; your team still has to pick up.
- You're a dental, orthodontic or oral surgery practice. That work runs through our sister brand, Double Jaw Marketing.
- You want ad spend included in a flat fee. Ad spend is paid directly to Google or Meta.
Who we work with
Businesses that have to earn trust before the call.
Most of our work is for technology companies and law firms. We also help growing local businesses with ads, setup and suspended accounts.
Make a technical product easy to buy.
IT, cybersecurity, software, smart home and integration companies. Blake has done this at Microtech and Premium Digital.
For technology companies › Law firmsAdvertising that respects the Bar.
Ads, practice-area pages and attorney video planned around lawyer advertising rules. Blake hosts The Florida Bar Business Law Section's CLE series on lawyer advertising compliance.
For law firms › Growing businessesSet up right, then found.
Ad accounts, social channels, banners and Google Business Profile, set up so customers can find you and reach you.
See services ›Dental, orthodontic and oral surgery practices are served through our sister brand, Double Jaw Marketing.
Who's behind it
Hi, I'm Blake.
I started in 2006 at a wakeboard shop on the Michigan lakes, making the graphics and ads. Since then I've done marketing, video and design at BC Surf and Sport, Billabong, LogoUp, Premium Digital and now Microtech, and on set for Walmart commercials. I built Hickey Media so you get the strategy, the ads and the video from one team that answers for all of it.
Questions
Straight answers.
What does Hickey Media do?
Hickey Media is a marketing agency in Jupiter, Florida. We plan and run Google Ads and Facebook and Instagram ads, set up ad accounts and social channels, and handle video and lead follow-up, mostly for technology companies and law firms, plus growing local businesses.
What is the Buyer Test?
A free secret-shopper check of your company. We search for what you sell, fill out your website form and call your main line like a real buyer. You get a short written report with our notes and the three things we'd fix first, and we go over it on a 15-minute call.
Who does the work?
Blake Hickey plans and leads every account, and the work is planned, built and reported on in house, so nothing gets lost in a handoff. You see drafts early and nothing goes live until you approve it.
Why is the Buyer Test free? What's the catch?
There isn't one. It takes us a few hours, and it's the clearest way to show you how we work. You get the report and the call whether or not you hire us. If we think we can help, we'll say so and send a written proposal. If not, we'll tell you that too.
What happens after the Buyer Test?
We go over the report on a 15-minute call. If you want help with the fixes, you get a written proposal with deliverables, timeline and cost. Work starts only after you approve it. If you'd rather handle the fixes yourself, the report is yours to keep.
We already run ads. Is this still useful?
Usually more so. Ads bring buyers to your form and your phone. The Buyer Test shows what happens after the click, which is where paid traffic most often gets lost. If your ads are working, we'll say so and focus on what's after them.
Can you guarantee more leads?
No. Nobody honest can. Results depend on your market, budget, sales process and many things outside any agency's control. What we commit to is the work, the timeline and a clear report.
What does it cost?
The Buyer Test is free. Consulting is $1,500 for a 10-hour block, with templates and resources. Account and channel setup starts at $1,000. Ads and marketing management starts at $1,500 a month, month to month. Small one-off jobs, like a single graphic, banners, a short video edit or one consulting call, start at $350. Help with a shut-down ad account or suspended Google Business Profile is a flat $1,500 for up to 3 hours, paid in full up front. Ad spend is paid directly to Google or Meta and isn't included. See pricing.
Who do you work with?
Mostly technology companies and law firms. We also help growing local businesses with ads, account setup and Google Business Profile problems. Blake has worked with or for Microtech, Premium Digital, PaperUp, Millennial Law, The Florida Bar, Orthodontics of Weston and Saved By The Dress. Dental, orthodontic and oral surgery practices are served through our sister brand, Double Jaw Marketing.
Free 15-minute call
Not sure which to pick? Start with a call.
You'll get an honest read and the next two or three moves. If we're not the right fit, we'll say so.
- A 15-minute call by phone or Zoom
- A written proposal if we're the right fit
- Work starts once you approve it
Prefer to call? (954) 590-0626
Or email [email protected]